Privacy Policy

Privacy Statement for Blockr.com

Last Revised May 7th, 2007

We at Blockr.com have a firm commitment to safeguarding the privacy of our customers while at the same time facilitating memory sharing among friends and family. This page will inform you about our information gathering and dissemination practices for Blockr’s Web sites and all of our services. Other sites maintained by Blockr on behalf of third party partners are governed by a separate privacy statement. If you have questions or concerns regarding this statement, you should contact info@blockr.com

Blockr is also referred to in this Statement as "we" and "us".

• In General
• Information we collect and how we use it
• Information sharing
• Opting-Out, Updates and Security
• Other sites; Contact Information
• Contact information on privacy
• Privacy glossary

In General

Your Online Book

Blockr is committed to providing you with a safe and private online environment to view and share your Blockr Book. The content from your Book is available via a special URL that we provide to you. These special URLs are NOT password protected by default; however, you may request password protection if you wish so that your Book is not easily visible to others unless you explicitly share them.

To invite visitors to see your book, click on the "Share My Book" tab and follow the instructions provided. Blockr will send an email to your list of invitees containing the URL to your online Book. Please note that your invitees can then forward the email containing the URL to other parties, if they choose. If you choose to have the recipients of your invitations sign in to view your book, then the email address your invitee provides will appear in your guestbook for that Book (and, conversely, if you are invited to view a book, the email address you provide will appear in the author's guestbook). If your invitee forwards your email invitation to another party, the email address given by that party will appear in your guestbook as well. Blockr uses the email addresses provided (including those in your address book) only to facilitate sharing your Book and for no other purpose. We will not use the addresses described in this section for any other purpose and will not disclose the addres ses you provide to any third party.

Your Personal Information

Blockr only uses your personal information to conduct business with you. Your personally identifiable information will not be rented, sold Statement or as otherwise agreed by you.

Blockr may disclose information it has collected from any member of the Service and/or content any member has made available on the Service when it believes in good faith that the law or legal process requires it, or when it is necessary to do so to protect the rights or property of Blockr or others.

We may change this Privacy Policy without notice from time to time. Please visit this page for updates and changes. Regardless of later changes or updates, Blockr will not use your information in a new way without first providing you with an opportunity to opt-out.

Also, if you have not already done so, please click here to review the Terms of Service that govern your use of the Service. Our privacy policy is considered part of the Terms of Service.

Information We Collect and How We Use It

Information You Explicitly Provide

In order to establish your account and to place any orders for Books (including excerpts, CD-ROMs, photo prints or other products we offer), you will be asked to provide certain personally identifiable information to us, such as your name, mailing and email address, phone number, mobile phone number, carrier name, and a credit card number and expiration date. We will use that information to send you our Book Kit and to process and communicate with you concerning any order you may submit.

As part of our book-creation process, we may also ask you for personal, historical and subjective information about yourself and others, including the subject of the book (collectively, "Questionnaire Information"). This information, whether in a phone interview, online form, written questionnaire, or other format, is requested and strictly used for creation of books that are appropriately customized. Note that we are not responsible for the accuracy of information we obtain as we do not seek to verify any Questionnaire Information provided to us by our customers.

In order to make our customized books, we request a great deal of personal information about the person and/or people featured in the book. This includes captions, birth dates, family history, personal preferences, etc. We use this information as provided, i.e., we do not independently verify its accuracy. The information provided and used in Books is strictly the responsibility of the submitter and Blockr is not responsible for any inaccuracies, including any libel, defamation, or other injuries that may arise.

We may collect additional personalized information from you for marketing purposes, but in those cases you will always be given an opportunity to participate or not. If you elect to participate, such as to request a newsletter, enter a contest, fill out a customer survey or participate in a related program, we may use information you supply us to make improvements to our service or customize your service experience. In addition, we may share this information with our parent company if we are ever acquired. The acquirer will use your information in accordance with its privacy statement. In no case will we share your personally identifiable information with any third parties without giving you the opportunity to opt-out, except as expressly described in the "Third Party Service Providers" section of this Privacy Statement.

We use aggregate non-personal information (i.e. information that does not include personally identifiable data) for statistical analysis of user behavior, product development, content improvement and marketing, promotional and advertising purposes. We may also make that aggregate non-personal information available to select third party partners.

Information We Automatically Collect

Cookies and Invisible Gifs (also known as "Clear Gifs," "Web Bugs" and "Tracker Gifs")

Generally speaking, we use cookies and invisible gifs to track users of the Service (including our newsletter service) and Blockr’s Web site, including photo albums and the shopping areas. For example, when you visit our site, we assign you a unique User ID and store it on your computer in the form of a cookie (unless your browser's cookie support has been disabled). Through the use of cookies, User IDs, and invisible gifs, we are able to optimize the performance and functionality of our site, and to personalize our site for you and present you with content and offers specific to your interests.

Disabling Cookies

If you are uncomfortable with the idea of your information being stored in cookies, we recommend disabling cookie support in your browser, though please understand this will limit the performance and functionality of Blockr’s Web site. Your browser documentation will provide specific procedures for disabling cookie support. If you would like to opt-out from the newsletter mailing list, please see the instructions under the Choice/Opt-Out section below.

IP Address

We analyze IP addresses in the aggregate for system administration purposes and to gather broad demographic information. We do not link IP addresses to your computer's User ID, with the following exception: when you place an order using our online checkout process we record your computer's IP address with your order to help us identify fraudulent credit card use. We may share this information with the financial institution that issued the credit card with which an order was placed, or with law enforcement authorities if we determine, or are notified, that the use of the credit card was fraudulent.

Affiliate Site ID

If you entered Blockr's Web site by clicking a link or promotion on another Web site (including a Blockr co-branded portion of another Web site), or if you used a site that provides universal registration services to sign up for our site, we will store the ID of that affiliate site in our database along with your computer's User ID. We do this to ensure that the affiliate site receives proper credit for any subsequent order you might place. We may also use this information in conjunction with your activities on our site to help us identify what offers and services may be of interest to you.

Information Sharing

Third Party Service Providers

We may share your personally identifiable information with those companies that assist us in providing the Service to you. Following are some examples of our use of third party service providers: We may share your credit card information with a financial institution to effect your purchase of our products using your credit card. We may share personally identifiable information (not including credit card information) with third parties that assist us with the administration of our newsletters or contests or that help us understand what our customers want and need from our service, including analysis of the results of particular surveys we may perform. We also engage third parties to assist us by tracking the number of visitors to our Web site, including visitors that have "clicked-through" from specified promotions on third party Web sites and those visitors' activities on the site. We may also choose to offer certain third party products, such as Custom Printed Cards, through the Service and may disclose certain portions of your personally identifiable information (not including credit card information) to allow those product producers to fulfill your product order.

Other Sites that Offer Services

Blockr may from time to time allow partners to offer our services through the partner's own Web site, or a co-branded Web site (each, a "Co-Branded Site"). To the extent you take advantage of our services through any Co-Branded Site, Blockr’s use of your information will be governed by the specific Privacy Policy provided on that Co-Branded Site. Please be sure to review the applicable policy if you use our services through a Co-Branded Site.

Your Copyrights

Blockr respects the intellectual property rights of others. We claim no ownership rights in any image contained in any of your photo albums and will not share your images unless instructed by you or otherwise required by law. Please note that when you share photos and other materials with us, you allow people to view, print, and share those images to the extent that they end up in online and/or offline books that we create for you. For more information, see our Terms of Service.

Opting-Out, Updates and Security

Choice/Opt-Out

The Service provides you with the opportunity to opt-out of receiving newsletters and other promotional communications from Blockr. To discontinue your receipt of such newsletters and communications, you send an email with your request to service@Blockr.com. Blockr will continue to send you non-promotional, service emails concerning your account.

Correct/Update

If you want to review or change any information you previously provided to us, please send an email with your request to info@blockr.com.

De-Activating Your Blockr Account

If you want to de-activate your account with Blockr, please send an email to info@blockr.com with your request. Your account will be de-activated and you will no longer receive communications from us; however, we will keep your account information in our database for record-keeping purposes only.

Security

The Service has security measures in place to protect the loss, misuse and alteration of the information under our control. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Except as otherwise stated in this Privacy Statement, access to that data is limited to authorized Blockr staff members and is further restricted by password protection mechanisms. By default, all orders placed on our site are done on a secure server that encrypts all financial information through SSL. We will not store your credit card information in our database unless you explicitly instruct us to do so.

Other Sites; Contact Information

Links to Other Sites

This site may contain links to other sites. Blockr is not responsible for the privacy practices or the content of such other Web sites.

Contact information on privacy

If you have any questions about this privacy statement, the practices of the Service, or your dealings with us, you can email your questions to info@blockr.com.

Privacy Glossary

Here are definitions for some important terms related to our business.

Aggregate information:

Information that may be collected by a Web site but is not "personally identifiable" to you (see definition below). Aggregate information includes demographic data, domain names, and Web site traffic. As long as none of these fields is linked to a user's personal information, the data is considered aggregate.

Browser:

Also called a Web browser. Software that enables you to search and or navigate through Web sites or "browse" parts of the Internet, especially the World Wide Web. Examples: Netscape Navigator and Microsoft Internet Explorer.

Cookie:

A block of text placed in a file on your computer's hard drive by a Web site you've visited. A cookie is used to identify your computer the next time you access the site. Cookies cannot identify an individual user specifically unless the cookie data is attached to personally identifiable information collected some other way, such as via an online registration form.

Domain name:

The company, individual, or organization "name" you use to access a Web site, e.g. www.yahoo.com.

Email:

See electronic mail.

Email address:

The computer version of a postal address. Like a postal address, it contains information about who the e-mail recipient is and where he or she resides on the Internet.

Electronic mail:

Commonly referred to as email, this form of communication enables you to send messages and files from your computer through the Internet to one or more email addresses.

Encryption:

Data that is scrambled into a private code for secure transmission.

Internet:

A worldwide system of interconnected computer networks, whose use is not controlled by any government agency or central authority.

Invisible Gif:

An invisible gif is a simple signal sent from certain emails or Web pages to the sponsor of the emails or Web pages, allowing the sponsor to keep track of the number of users who access the emails and Web pages.

Blockr Content:

We provide information that complements that which our customers submit to us in order to add cultural and historical context to our Books. These are usually broken into content modules, such as two-page spreads on such topics as WWII, the 1986 Mets, and Ford Mustangs. These content sections may include content elements such as cartoons, poems, song lyrics, photos, historical essays, and other materials that we supply.

Opt-in:

An option giving you the ability to agree to the collection and dissemination of your personally identifiable information. A site that provides this option is stating that it will not gather or track personally identifiable information about you unless you knowingly provide such information and consent to such activities.

Opt-out:

An option giving you the choice to prevent personally identifiable information from being used by a particular Web site or shared with third parties.

Password:

A private, unique series of letters and/or numbers that you create and must use to gain access to a Web site or the Internet, specific data available online, or to make modifications to restricted-access software (e.g. parental control software).

Personally identifiable information:

Information that can be traced back to an individual user, e.g. your name, postal address, or e-mail address. Personal user preferences tracked by a Web site via a "cookie" (see definition above) is also considered personally identifiable when linked to other personally identifiable information provided by you online.

Privacy statement:

A page on a Web site that lays out the site's privacy policy, i.e. what personal information is collected by the site, how it will be used, whom it will be shared with, and whether you have the option to exercise control over how your information will be used.

Questionnaire Information:

We collect information via phone interviews, online forms, written questionnaires, or other formats for customization of our Books. This includes personal information about the people mentioned in the books, such as captions for photos, birthdates, personal and family history, etc.

Web browser:

See browser.

Web site:

A collection of "pages" or files on the World Wide Web that are linked together and maintained by a company, organization, or individual. Anyone with a Web site may be considered a content provider or a publisher.

World Wide Web:

A part of the Internet that links text, sound, and images in the form of Web pages and sites.